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Why Strategy (MSTR) Stock Is Up Today

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What Happened?

Shares of bitcoin development company Strategy (NASDAQ:MSTR) jumped 5.8% in the morning session after asset management firm Tidal Investments made a significant $60 million purchase of the company's shares. This large investment was seen as a strong vote of confidence in the company. The move came after the stock had tumbled more than 8% during the prior trading session, a drop linked to weakness in the price of Bitcoin. Concerns had also surfaced after Strategy announced it had created a $1.44 billion cash reserve and might consider selling some of its Bitcoin holdings as a "last resort" under specific market conditions. Tidal's substantial purchase appeared to counter the recent negative sentiment, sparking a recovery in the share price.

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What Is The Market Telling Us

Strategy’s shares are extremely volatile and have had 65 moves greater than 5% over the last year. In that context, today’s move indicates the market considers this news meaningful but not something that would fundamentally change its perception of the business.

The previous big move we wrote about was about 23 hours ago when the stock dropped 11.2% on the news that Bitcoin's price continued its sharp decline, hitting its lowest levels in months and dragging down all crypto-related stocks. As the world's largest corporate holder of the digital asset, MicroStrategy's stock acts as a highly leveraged proxy for Bitcoin, intensifying the sell-off. CEO Phong Le had recently indicated that the company might be forced to sell some of its BTC holdings as a "last resort" if its valuation premium to its net asset value dropped below a critical threshold and it couldn't raise capital. While MicroStrategy concurrently announced the establishment of a $1.44 billion cash reserve to safeguard dividend and debt payments, the initial fear surrounding a potential Bitcoin liquidation, coupled with the overall market's risk-off sentiment, outweighed the positive news.

Strategy is down 39.6% since the beginning of the year, and at $181.26 per share, it is trading 60.2% below its 52-week high of $455.90 from July 2025. Investors who bought $1,000 worth of Strategy’s shares 5 years ago would now be looking at an investment worth $5,641.

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