Not many toothpaste brands can say they began as a red carpet secret. But Nobaton’s Starlight Toothpaste—the world’s first ampoule-formulated toothpaste—started exactly that way. Created by American botanist and farmer Kio Smith, the formula was first shared with close friends in Hollywood, where it earned instant praise and a fitting nickname: the “Starlight Toothpaste.”
At first glance, it might look like something you’d find in a luxury skincare kit. Each dose is housed in a sealed ampoule—an elegant, single-use capsule that keeps the active ingredients inside fresh, stable, and potent. But inside these chic little pods is a blend of fruit acid technology and a proprietary tooth-reducing agent, developed to gently whiten teeth while strengthening enamel. The result? A product that delivers noticeable brightness with every use—without the harsh abrasives found in many whitening pastes.
But how did a science-driven formula become one of the most talked-about oral care launches in recent years?
It all started quietly, in 2017. Kio Smith, searching for a way to keep his fruit acid whitening formula stable and effective, turned to a solution more commonly used in high-end cosmetics: ampoule sealing. By eliminating air exposure and contamination, the formula stayed as fresh in its last use as in its first. The first recipients of this innovation? Smith’s friends in Hollywood. After just a few uses, they were hooked. Word spread quickly among actors, stylists, and makeup artists—and soon, Starlight Toothpaste became a behind-the-scenes favorite.
Recognizing the opportunity to bring the formula to a wider audience, Nobaton officially launched its brand in late 2017. With no traditional marketing push, the brand relied on word-of-mouth—and it worked. One early turning point came when the heir of a major luxury fashion house picked up a box as a keepsake. From there, momentum grew rapidly. Celebrity fans like Allee-Sutton Hethcoat, Miranda Ohare, and Justin Armstrong began recommending the product publicly. Their endorsements helped introduce Nobaton to a broader, international audience.
By the time Starlight Toothpaste arrived in the Asia-Pacific region, demand had already begun to outpace supply. In cities across Asia, customers lined up outside select stores, hoping to grab a box before it sold out. Influencers and stars brought even more visibility to the brand—turning a once-niche American product into a full-blown phenomenon. In just a year, the brand had established itself as a new leader in luxury oral care, and its ampoule format became a trendsetter across the region.
Of course, celebrity buzz can only go so far. What really cemented Starlight Toothpaste’s reputation was its performance. At the heart of its formula are two core ingredients: a natural fruit acid complex that gently breaks down surface stains, and the brand’s in-house-developed tooth reducing agent, which supports tooth remineralization and gum health. The ampoule design ensures each dose is precisely measured, hygienic, and perfectly preserved—free from air, moisture, or contamination. This not only delivers better results but also makes the experience feel elevated and personal.
To ensure scientific credibility, Nobaton partnered with the German Dental Clinic on Cannon Street in London and co-developed its flagship formula with Dr. Nick E. Ghateh (GDC No. 71288), a practicing dental expert with a reputation for blending cosmetic outcomes with dental health. With his input, the brand refined its formulation to meet professional standards—bridging the gap between cosmetic beauty and clinical care.
The result is a toothpaste that looks different, feels different, and works differently. And in an era when even routine personal care is becoming more curated and conscious, that matters. For consumers who think beyond basic brushing—who treat wellness and appearance as one and the same—Starlight Toothpaste offers a refreshing alternative to the status quo.
So, is this the future of toothpaste? Is oral care becoming the next skincare?
If early signs are any indication, Nobaton is leading the way. By merging science, design, and just the right touch of Hollywood magic, Starlight Toothpaste is redefining what we expect from one of our most everyday rituals—and giving people everywhere one more reason to smile.
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Company Name: Cinmose Biological & Research INC
Contact Person: Nathan Davis
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Country: United States
Website: nobaton.com