- Brera Holdings has signed a letter of intent to introduce PLAY LEAP, a gamified fan engagement platform, to its portfolio clubs.
- The pilot is planned to launch with Italian Serie B club Juve Stabia after the 2024/25 season.
- PLAY LEAP offers a Software-as-a-Service model with monetization tied to fan engagement.
- The platform targets younger, mobile-native fans, with interactive challenges and content sharing.
- Brera plans to roll out the platform across its growing network of sports clubs.
Brera Holdings (NASDAQ: BREA), a global sports investment group, announced the signing of a letter of intent to introduce the digital engagement platform PLAY LEAP to its portfolio of clubs, beginning with Italian Serie B side Juve Stabia. The initiative is part of a wider strategy to generate new digital revenue streams and broaden fan interaction and engagement.
The partnership, detailed in a recent press release, involves a collaboration with Israeli sports-tech innovator Leap Sport Digital Ltd., the developer of PLAY LEAP (https://ibn.fm/trA10). The platform is designed to enhance fan involvement through gamified experiences and challenges and eventually…
NOTE TO INVESTORS: The latest news and updates relating to BREA are available in the company’s newsroom at https://ibn.fm/BREA
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