Articles from Circana

U.S. office supplies sales revenue across physical and digital retail channels totaled $11.5B in 2024, representing a decline of 5% compared to a year ago, as total unit demand fell 2%. With persistent inflation impacting consumer spending on retail goods, the outlook for 2025 remains challenged but increasingly stable with a projected 2% decline in 2025 and expected industry flattening through 2027, according to the latest Future of Office Supplies* report from Circana, LLC.

Strategic alliance sets a new standard for media transparency and data-driven advertising

Chicago, March 26, 2025 (GLOBE NEWSWIRE) -- Circana LLC, the leading advisor on the complexity of consumer behavior, today released its 2025 Definitive U.S. Restaurant Ranking Report, offering an in-depth look at the brands shaping the future of the restaurant industry as well as insights on consumer spending trends, key growth drivers, and category performance.

Week-to-week fluctuations in consumer spending and pockets of change reflect uncertainty

CHICAGO, Feb. 27, 2025 (GLOBE NEWSWIRE) -- CHICAGO — Feb. 27, 2025 — Circana™ announced its 12th annual Home Industry Performance Awards just ahead of the Inspired Home Show, hosted by the International Housewares Association in Chicago March 2-4. Awards were presented by Circana’s Home Durables practice to the small appliance and housewares (non-electrics) brands in the United States, Canada, and Mexico with the largest dollar and peso share increase among releasable brands within key categories in 2024, compared to 2023, according to Circana’s Retail Tracking Service. Awards were also presented to emerging leaders in the primary industry segments, recognizing brands with the most significant dollar share increase in the U.S.

Elevated prices and pressured consumers set the stage for increasing retailer investment and consumer adoption, leading to private label share growth in CPG globally

Chicago, Feb. 24, 2025 (GLOBE NEWSWIRE) -- Circana LLC is expanding its audience targeting solutions and moving beyond traditional purchase-based targeting to include a new range of deterministic data options. This innovative approach encompasses viewership, eating behaviors, and intent signals, allowing brands to engage consumers more effectively. Brands can now reach the right consumers with the right message at the right time and achieve brand awareness, engagement and customer retention, ensuring a more holistic view of a marketing campaign’s impact. 

Chicago, Feb. 19, 2025 (GLOBE NEWSWIRE) -- Circana™ today announced the upcoming launch of B2B Solution Insights, a new offering providing comprehensive order-level visibility for products sold in the B2B channel. This first-of-its-kind solution allows B2B manufacturers and value-added resellers (VARs) to understand relationships between products and brands purchased together on a receipt or invoice along with their pricing. This groundbreaking capability empowers businesses to make informed decisions based on detailed insights into purchasing patterns and product associations.

Significant pent-up demand for new products and capabilities remains amid economic uncertainty

Fragrance grows the fastest, becoming the second-largest prestige beauty category for the first time

Receipt panel expansion redefines Circana’s Complete Consumer solution by combining consumer packaged goods, general merchandise, beauty, and foodservice insights in one unified view

Birth rate slump is no match for “kidult” buyers

The awards recognize the top selling toys, properties, and manufacturers across the United States, Europe, Canada, Brazil, and Mexico

2024 concluded with 2% growth in both holiday discretionary spending and total retail spending for the year

Chicago, Jan. 21, 2025 (GLOBE NEWSWIRE) -- Circana™, a leading advisor on the complexity of consumer behavior, today announced the launch of the fourth cohort of its Diversity Advantage Program (DAP). Designed to empower minority- and women-owned businesses, the program provides access to valuable consumer data, expert coaching, and consulting services to help these businesses achieve growth and long-term success.

Expanded product offering analyzes new YouTube campaign types and ad formats, including In-Feed and Shorts

Computers, portable audio, and TVs are expected to contribute over 70% of gains for the year.

The rise in medication usage for weight loss unlocks opportunities for innovation in health-focused products and services

Circana recognizes the outstanding achievements of today’s leading consumer technology brands with it’s ninth annual awards

Season-to-date discretionary general merchandise spending remains 3% below last year following strong promotion peaks

Innovations like AI PCs and ultra-large TVs are taking priority with consumers, along with discounts

Stuart Aitken Named President and CEO, Succeeding Kirk Perry

Consumers are still waiting to get into peak holiday shopping mode, despite early Black Friday promotions

Cohort demonstrates resilience amid economic pressures, creating opportunities for CPG retailers and manufacturers to support them

Chicago, Nov. 21, 2024 (GLOBE NEWSWIRE) -- SPAR International, the world's largest voluntary food retail chain, has announced a key partnership with Circana™, a leading advisor on the complexity of consumer behavior. This agreement marks a milestone in the SPAR international network of utilising data insights to enhance its digital customer-centric strategies.

Chicago, Nov. 20, 2024 (GLOBE NEWSWIRE) -- Circana™, a leading advisor on the complexity of consumer behavior, today released new Circana Compass insights, providing a comprehensive update on the 2024 performance of the global retail food and beverage (F&B) industry and an outlook for 2025. Following Circana’s forecast for 2024 from a year ago and the recent midyear update, the market has mainly trended as predicted. Overall, dollar sales have grown by 2.6%, price/mix by 1.6% and volume sales by 1.1% in 2024.

Chicago, Nov. 13, 2024 (GLOBE NEWSWIRE) -- Circana™, a leading advisor on the complexity of consumer behavior, today released its annual Thanksgiving Outlook, providing key insights into projected consumer purchasing behaviors and attitudes for 2024. This year’s analysis highlights the enduring popularity of Thanksgiving traditions, providing actionable insights to help manufacturers, retailers, and marketers develop merchandising and promotional strategies to engage consumers and drive growth throughout the Thanksgiving season.

Consumers invest in gathering spaces as the furniture industry faces broader challenges

Circana’s Future of Morning report explores quick meals, beverage trends, and on-the-go dining through 2027

Most shopping will be done online, but stores have renewed opportunity to capture holiday spending

Insights from the annual Kitchen Audit reveal trends in entertaining habits, appliance usage, and meal prep

These awards honor brands that achieved the highest gains in United States market share across key segments of the aftermarket and tire industries.

Chicago, IL, Oct. 29, 2024 (GLOBE NEWSWIRE) -- Hispanic consumers are fueling 16% of total consumer packaged goods (CPG) growth in the United States, with spending trends that vary from non-Hispanic counterparts in both dollar and unit sales, as well as the channels they shop. In two new reports, Part I: Meet the U.S. Hispanic CPG Consumer and Part II: Hispanics’ CPG Shopping Trends, Circana™ delves into the complexity of the U.S. Hispanic population and their influence in reshaping purchasing behavior across multiple categories, including baby care, laundry products, and bottled water.

Consumers pull back on purchases ahead of anticipated deals, shifting the timing of spending, but not boosting overall retail revenue.

Wearables and tablets lead growth as overall revenue increases 1%, with value-driven spending shaping back-to-school sales trends

The majority of players are aged 45+, led by women, while kids aged 2-12 are experiencing the steepest declines in engagement

Chicago, IL, Oct. 15, 2024 (GLOBE NEWSWIRE) -- The foodservice industry is experiencing a fundamental shift in consumer behavior, with value emerging as the primary driver behind purchasing decisions worldwide, accounting for 54 billion visits annually, according to the latest Circana™ research. As inflation continues to challenge household budgets, consumers are looking beyond the lowest price point, prioritizing value, quality, and flexibility.

Growth of Receipt Panel enhances Circana’s Complete Consumer solution, delivering a more comprehensive and precise understanding of consumer purchase behavior

According to Circana’s Complete Food & Beverage™ research, health-focused consumers drive $638 billion in total food and beverage spending power

Holiday shoppers plans to spend an average of 2% more than last year, and Black Friday hits 4-year high in expectation of best holiday deals

Advertisers gain enhanced insights into sales impact driven by Snapchat campaigns

First-of-its-kind industry solution tracks sales, share of wallet, and buyer cross-shopping behaviors across hard-to-measure channels, such as direct-to-consumer and digital natives

Final wave of back-to-school spending is delayed, but there are opportunities to disrupt evolving consumer behavior and future shopping seasons

Chicago, Sept. 11, 2024 (GLOBE NEWSWIRE) -- Circana™, a leading advisor on the complexity of consumer behavior, today released new research highlighting South Korea’s rising influence on the U.S. foodservice industry. Korean restaurants, foods, beverages, and flavors are experiencing rapid growth, with the number of Korean restaurant locations increasing by 10% in the past year alone. The surge has been fueled by expansion across both full-service restaurant (FSR) and quick-service restaurant (QSR) segments.

Chicago, Sept. 04, 2024 (GLOBE NEWSWIRE) -- Circana™, a leading advisor on the complexity of consumer behavior, in collaboration with SeeMe Index, an AI leader measuring brand inclusivity, today released a research report, Inclusive Beauty Drives Sales: An AI-Powered Road Map for the Beauty Industry. The study revealed that Certified Inclusive Brands on the SeeMe Index for Beauty grew 1.5X faster than less inclusive competitors. Brands including M·A·C, Dove, L’Oréal Paris, Maybelline New York, NYX Cosmetics, Fenty, and e.l.f Cosmetics, saw an 18% collective growth rate compared to 12% for less inclusive brands, outpacing the industry.

Analysis highlights key trends and growth opportunities as the sector stabilizes and prepares for future challenges

Despite easing inflation, ongoing economic challenges drive shifts in consumers’ eating patterns both in and away from home

Chicago and New York, Aug. 26, 2024 (GLOBE NEWSWIRE) -- Circana™, a leading advisor on the complexity of consumer behavior, today announced it has entered into definitive agreements to acquire NCSolutions (NCS), the joint venture between Nielsen and Catalina that improves advertising effectiveness, and Nielsen’s Marketing Mix Modeling (MMM) business.

Chicago, Aug. 21, 2024 (GLOBE NEWSWIRE) -- The U.S. video game industry is expected to rebound in 2025 following a difficult 2024. Circana™’s Future of™ Video Games projects growth for the U.S. video game market in 2025, driven in part by the expected launches of a new hardware platform from Nintendo along with the highly anticipated release of Grand Theft Auto VI, among other factors.

Chicago, Aug. 20, 2024 (GLOBE NEWSWIRE) -- The U.S. B2B technology reseller market is expected to have a period of growth driven by improving economic conditions and a significant PC refresh cycle. According to the latest Future of B2B Technology forecast from Circana™, combined revenue across all categories is projected to reach $66 billion in 2024, reflecting a 5% year-over-year increase. This growth is expected to continue, with revenue forecasted at $71.4 billion in 2025 and $77 billion in 2026.

81% of Evening Meals Are Sourced from the Comfort of Home

Consumers are adapting purchase decisions around a quest for value and are shifting behavior accordingly

Fresh approaches to value, back-to-school, and digital creator trends pose opportunities to grow

Chicago, Aug. 15, 2024 (GLOBE NEWSWIRE) -- Circana™, a leading advisor on the complexity of consumer behavior, today released a new report highlighting opportunities emerging from the growing global interest in well-being. The report, “Tapping Into the Global Consumer Well-Being Opportunity,” reveals the complexity of personal well-being, with consumers turning to solutions as varied as physical activity, social media, food, pet ownership, beauty, and books, among many other products and services, to harmonize their physical, mental, and social well-being. Circana’s global research identified more than 55 ways consumers pursue their well-being across various sectors.

Circana™, the leading advisor on the complexity of consumer behavior, today announced the 2024 B2B Tech Channel Performance Awards winners at XChange. Now in its seventh year, the awards celebrate brands that have either achieved the top revenue or experienced the most significant market share growth in the United States, as reported by Circana’s B2B Reseller Tracking service.

Chicago, Aug. 08, 2024 (GLOBE NEWSWIRE) -- Circana™, the leading advisor on the complexity of consumer behavior, today announced that Holly Knightly, currently executive vice president of Global Finance, Performance, and Transformation at Circana, has been promoted to chief financial officer (CFO), effective Aug. 12, 2024. Already a member of Circana’s Executive Leadership Team, Knightly will lead the global finance and strategy organization including planning, strategy, accounting, treasury, tax, reporting, and investor relations.  Knightly succeeds Anne Bramman, who will transition over the next few weeks following a successful tenure helping to bring together the strategy, growth, financial planning, systems, and operations for Circana’s heritage companies, IRI and The NPD Group, as the company transitioned into one merged Circana.  “We are delighted to appoint Holly as CFO, as we continue to drive Circana’s financial strategy forward, accelerate growth across our business, and provide differentiated consumer insights and category expertise to help our clients succeed,” said Kirk Perry, president and chief executive officer of Circana. “Holly is an accomplished finance and business executive who has successfully delivered strong results in dynamic environments at both public and private companies. Throughout her time with Circana, Holly has continuously demonstrated effective leadership and instilled excellent operating discipline within our teams globally, and we look forward to her continued contributions in this new role.”   “It is an honor to serve as CFO at such an important moment in Circana’s continued evolution as a unified organization,” said Knightly. “Circana is well positioned to continue its leadership advising brands and retailers across sectors on how to grow well into the future, and I firmly believe in our strategy to continue delivering exceptional outcomes for our more than 7,000 clients across the globe. I look forward to continuing to work with Kirk and the leadership team, alongside our talented finance and strategy team members, to build on our strong foundation.”   “We thank Anne for her leadership in helping to execute our successful post-merger integration, building momentum across teams globally, and positioning Circana’s leading technology and capabilities to deliver long-term value creation for all stakeholders. Anne played a key role in enhancing the organization’s strategic capabilities, including deploying our finance technology platform and launching Circana’s global transformation program, and we wish her all the best in her next chapter,” said Perry.

United States consumer technology sales revenue is now forecast to decline by 2% in 2024, reflecting underperformance in the first half of the year and unchanged macroeconomic conditions, according to the latest Future of Consumer Technology report from Circana™. Despite these challenges, Circana remains optimistic about growth in specific categories, such as notebook PCs and large-screen TVs, and expects overall industry growth to resume in 2025 and 2026.

Emphasis on affordability comes into focus when appealing to today’s practical and value-driven consumers

Chicago, July 11, 2024 (GLOBE NEWSWIRE) -- Circana™, a leading advisor on the complexity of consumer behavior, today launched Liquid AI™, the next generation of Liquid Data®, empowering clients to make better, more informed decisions faster than ever before.

CHICAGO, July 10, 2024 (GLOBE NEWSWIRE) -- CHICAGO, July 10, 2024 – U.S. automotive aftermarket retail sales revenue grew 2% in the first five months of 2024 with no change in unit demand. However, erratic weather patterns contributed to a strong January 2024, making it difficult to use year-to-date performance as an indicator of the year ahead. Industry performance is forecast to slow over the remainder of the year, resulting in generally flat sales compared to 2023, according to the latest Future of Auto report from Circana™, a leading advisor on the complexity of consumer behavior.

New AI PC attributes provide insights into artificial intelligence adoption trends for consumers and businesses

Pockets of growth vary, but promotions are resonating with consumers as their needs change

Insights point to future demand recovery fueled by TV replacements and smart TV adoption

Products offering convenience, enhanced performance, and a compelling brand story lead the market

75% of U.S. households subscribe to at least one ad supported SVOD service

46% of Americans Eat Three or More Snacks Each Day

Emphasizing the value of added benefits is key for growing subscriber base

Windows of growth opportunity open as consumers reprioritize the focus of retail spending in the moment

Seasonal demand patterns are changing as the timing and focus of consumer spending evolves.

Chicago, April 16, 2024 (GLOBE NEWSWIRE) -- Circana™, the leading advisor on the complexity of consumer behavior, unveils a significant surge in global* coffee consumption, signaling a promising opportunity for coffee brands worldwide. Circana’s extensive research combines global data with local depth, providing nuanced insights for each country, spanning restaurant chains, and independent segments. This holistic perspective enables industry stakeholders to navigate the key trends and growth patterns within the coffee industry across 12 major countries.

New partnership enables advertisers to elevate media strategies with a complete view of consumers

Chicago, April 08, 2024 (GLOBE NEWSWIRE) -- Circana™, the leading advisor on the complexity of consumer behavior, has released new insights on the beverage alcohol industry. The report, State of the CPG Beverage Alcohol Industry, highlights a growing consumer appetite for variety. Gen Z consumers aged 21-26 are leading the charge, propelling innovation in flavor profiles, packaging, and product formats. The report explores factors driving demand and identifies key growth opportunities in the beverage alcohol market.

Prioritized discretionary shopping patterns may signal broader retail shifts as consumer distractions loom

Chicago, March 25, 2024 (GLOBE NEWSWIRE) -- Circana™, the leading advisor on the complexity of consumer behavior, today released its 2024 Definitive U.S. Restaurant Ranking Report, offering insights into evolving consumer habits, performance trends, and the top players in the industry.

Chicago, March 18, 2024 (GLOBE NEWSWIRE) -- Circana™, a leading advisor on the complexity of consumer behavior, today announced its annual Growth Leaders rankings. The firm analyzed the growth performance of hundreds of public and private consumer packaged goods (CPG) companies ranging from $100 million to $60 billion in annual sales to develop the rankings. Circana will highlight the drivers of success in a two-part webinar series in March and a full report, which will be published in early April.