Articles from Material

Material, a growth strategy company providing consumer data and insights, brand and product innovation, is pleased to announce a strategic partnership with leading digital experience platform provider Optimizely. As a Silver Partner, Material leverages Optimizely’s cutting-edge solutions to drive client success and fuel customer-centric growth for the world’s largest and most recognizable brands.

Material, a growth strategy company providing consumer data and insights, brand and product innovation, is pleased to announce the appointment of three senior insights leaders. Marisa McMahon joins Material as Senior Vice President and Consumer Portfolio Lead, Erik Overby joins as Senior Vice President and Healthcare Portfolio Lead and Mark Burles joins as a Senior Vice President focused on technology and B2B companies.

Material, a growth strategy company providing consumer data and insights, brand strategy and product innovation, is pleased to announce the appointment of Oscar Yuan as Chief Strategy and Growth Officer.

Material, a growth strategy company providing consumer data and insights, brand strategy and product innovation, today announced the appointment of Laila Worrell as Chief Executive Officer. A seasoned operator and CEO, Worrell has an exceptional track record driving growth and enterprise value creation for world-class companies. Worrell previously served as a Blackstone operating advisor and co-Chair of the Material board.

Material, a leading provider of consumer insights, data-driven strategy and customer experience solutions, is pleased to announce Anutosh Yadav has joined the company as senior vice president and chief technology officer. In addition, Ben Mooney expands his role as managing director of Material for the Asia-Pacific (APAC) region.

Material, a leading provider of consumer insights, data-driven strategy and customer experience solutions, is thrilled to announce its recognition as Acquia’s Global Partner of the Year.

Material, a leading insights, marketing and technology company, is pleased to announce it is the recipient of the Splash Award in the “Education” category for work with INSEAD – The Business School for the World® and runner-up in the “Corporate” category for work with Stuff Limited. The first-ever DrupalCon Singapore Splash Awards celebrate outstanding websites and digital experiences built with Drupal, highlighting the creativity, technical excellence and innovative solutions agencies and developers bring to diverse industries and challenges.

Material, a leading insights, marketing and technology company, is pleased to announce it is the recipient of the silver award from the International Customer Experience Awards (ICXA™) 2024 in the “Best Customer Experience Strategy” category for work with Encore, the global leader in event production and technology. Celebrating exceptional achievements in customer experience across industries worldwide, ICXA honors companies and teams demonstrating innovation, commitment and excellence.

Material, a leading insights, marketing and technology company, is pleased to announce the launch of Material Spotlight, an agile insights product offering quick yet powerful research that delivers insightful recommendations to inform business decisions.

Material, a leading insights, marketing and technology company, is pleased to announce the hiring of three new senior leaders. Maury Giles joins the company as SVP, Growth; Arun Kumar assumes the role of SVP and Global Data + Analytics Practice Lead; and Kate Whittle joins Material as SVP, Strategy + Innovation.

Material, a leading insights, marketing and technology company, is pleased to announce two clients, Whataburger and Target, are the recipients of Platinum and Silver honors in the prestigious Loyalty360 Awards competition at the 2024 Loyalty Expo. Presented by Loyalty360, the association for customer loyalty, the Loyalty360 Awards recognize brands that excel at driving customer loyalty and successfully deploy innovative engagement strategies.

Material, a leading insights, marketing and technology company, is pleased to announce it has been named a finalist for six awards at three industry-leading competitions this spring and summer: the Drum Awards for Marketing Americas, PR Daily’s Social Media & Digital Awards and the 16th Annual Shorty Awards. The finalist projects include the ABM Industries 2023 EV Answers campaign, Chuck E. Cheese Weddings, website redesign for The Presidio Trust and brand redesign for the iconic watch company Movado by Material’s design studio Aruliden.

A new research report conducted by Material and NewtonX reveals data and insights into the future of advertising, spotlighting trends in targeting, technology, social media and the impact of AI on marketing. The report, The Digital Lead: 2024 Advertising Insights & Tech Trends, provides insights into where brands will be spending in 2024, based on a national survey of agency and advertising professionals.

Material, a leading insights, marketing and technology company, is pleased to announce it received seven American Advertising Awards from the American Advertising Federation of Austin (AAF Austin), American Advertising Federation of New York City Metro (AAF New York City Metro) and American Advertising Federation of Philadelphia Metro (AAF Philadelphia Metro). The consultancy firm was awarded for its work on the Chuck E. Cheese 2023 April Fool’s Weddings campaign, Kate Farms packaging redesign campaign, the Movado brand redesign campaign and the integrated brand campaign for Wetwall, a Wilsonart company.

Material, a global strategy and innovation leader, is proudly reflecting on its 2023 achievements as it begins a new year with an exciting client roster. Committed to driving growth for clients with actionable, insights-driven strategy and solutions, Material looks ahead to the launch of new programs that deliver best-in-class, customer experiences and create measurable impact.

Material, a global strategy and customer experience transformation consultancy, is pleased to announce it has achieved its System and Organization Controls (SOC) 2 Type II compliance certification. This certification represents third party validation that Material’s internal controls are operationally effective according to the security, availability, processing integrity, confidentiality, and privacy of data standards set by the American Institute of Certified Public Accountants (AICPA) Trust Service Criteria.

Material, a global strategy and customer experience consultancy with extensive relationships across both Fortune 500 brands and institutional and organizational nonprofits, announced today the results of a new nationwide donor segmentation study. Initiated with the goal of helping nonprofits better understand the motivations, concerns and priorities of donors across the United States, this new segmentation divides the national donor population into five distinct “types”: Sacrificing Disciples, Affluent Disciples, Grand Gesture Liberals, Budgeted Secularists and Settled Secularists.

Srijan, the technology and engineering division for Material, a global strategy and customer experience transformation consultancy, is proud to announce it has been named a 2023 Acquia Engage Award winner for its work with INSEAD - The Business School for the World® in the Most Impactful Tech Stack Integration category.

Material, a global strategy and customer experience transformation consultancy, is pleased to announce it has received seven 2023 MarCom Awards. The award recognitions include four Platinum Awards and three Gold Awards for client work in integrated marketing, branding and design, web design and videography.

Material, a global strategy and customer experience transformation consultancy, is pleased to announce it has been named runner-up for the 2023 Braze Torchie Awards in the Agency Partner Story of the Year category. The runner-up distinction highlights Material’s recent and transformative digital marketing campaign created in partnership with Braze and Whataburger, showcasing Material’s status as a leading loyalty and customer engagement partner.

Aruliden, the design studio within Material, a global strategy and customer experience transformation consultancy, is pleased to announce it has received five prestigious Red Dot Awards for product design with Verizon. Aruliden’s design work awarded recognition are the Verizon Stream TV Soundbar with Bang & Olufsen Audio, Verizon GizmoWatch 3, Verizon GizmoWatch Disney Edition, Verizon Receiver, and the Verizon Connectivity Suite.

Material, a customer experience transformation leader that combines insights with technology to speed engagement and growth, is proud to announce its strengthened partnership with Acquia, the open-source digital experience company.

Material, a customer experience transformation leader that combines insights with technology to speed engagement and growth, proudly announced a groundbreaking partnership today with BlueOcean and its AI-powered decision intelligence platform for marketers, Brand Navigator. The joint announcement was made today by Material CEO, Bill Kanarick and BlueOcean CEO, Grant McDougall at BlueOcean’s CMO Impact Workshop in San Francisco.