Articles from Net Conversion

Net Conversion, a leading media agency known for its data-driven approach and commitment to client success, today announces significant new AI-powered features within Conversionomics, its proprietary MarTech platform that fuels media & analytics strategy for their client partners.
By Net Conversion · Via Business Wire · July 1, 2025
Independent marketing and analytics agency Net Conversion has been named “Media Agency of Record (AOR)” for Southeastern Grocers, LLC (SEG), parent company and home of Harveys Supermarket and Winn-Dixie. The agency will be responsible for media planning and buying, media analytics, and advanced analytics to deliver data-driven solutions that fuel customer loyalty, acquisition, and growth.
By Net Conversion · Via Business Wire · April 17, 2025

Net Conversion, a leading media agency known for its data-driven approach and commitment to client success, today announced the acquisition of Elevate the Outcome, a specialized media buying firm known for its extensive direct-to-publisher relationships. The strategic acquisition enhances Net Conversion's ability to deliver comprehensive, full-funnel media solutions while driving increased efficiency and accountability for clients.
By Net Conversion · Via Business Wire · March 6, 2025

Net Conversion, a leading media agency known for its data-driven approach and commitment to client success, announces the expansion of its leadership team with the addition of three key executives: Jim Lyons has been named Chief Growth Officer; Alex Holt as Vice President, Data Strategy; and Haley Gribben as Strategy & Insights Manager/ “Chief Storyteller.”
By Net Conversion · Via Business Wire · February 18, 2025