Cricut, Inc. - Class A common stock (CRCT)

Frequently Asked Questions About Cricut, Inc. - Class A common stock (CRCT)

How does Cricut contribute to sustainability?

Cricut is committed to sustainability and actively seeks to reduce its environmental footprint. This includes eco-friendly practices in packaging, offering materials made from recycled products, and encouraging crafters to use their machines in ways that minimize waste, reflecting a growing trend toward responsible crafting.

How does Cricut ensure customer satisfaction?

Cricut ensures customer satisfaction by providing excellent customer support, offering a wealth of resources such as tutorials and how-to guides, and maintaining an active community for user interaction. They also gather customer feedback to continuously improve their products and services.

How does Cricut handle product safety?

Cricut prioritizes product safety by adhering to strict industry standards and regulations. This includes thorough testing for materials, manufacturing processes, and compliance with safety guidelines to ensure that their products are safe for users of all ages.

How does Cricut support education?

Cricut supports education by providing tools and resources for educators, allowing them to incorporate creative crafting activities into their curriculum. Additionally, Cricut offers educational discounts on products and promotes initiatives that inspire students to explore their creativity through crafting.

What are Cricut's plans for future growth?

Cricut aims for future growth through continuous product innovation, expanding its international presence, and enhancing its software capabilities. They are also looking to engage new customer segments and explore new markets within the crafting and personalization arenas to increase their market share.

What competitive advantages does Cricut have?

Cricut’s competitive advantages include a strong brand reputation in the crafting community, a user-friendly product ecosystem, and a loyal customer base. Their focus on continuous innovation, such as introducing new technologies and features, ensures that they remain ahead of competitors in the crafting market.

What does Cricut, Inc. do?

Cricut, Inc. is a technology company that specializes in crafting and personal cutting machines. Their products allow users to cut, draw, and write on a variety of materials including paper, vinyl, fabric, and more. Cricut designs software, machines, and accessories that empower crafters, educators, and DIY enthusiasts to create personalized projects.

What financial performance metrics matter for Cricut investors?

Investors interested in Cricut should consider several financial performance metrics including revenue growth, gross and operating margins, net income, and free cash flow. Understanding these metrics will help investors assess the company’s financial health and the efficiency of its operations.

What is Class A common stock?

Class A common stock refers to a type of equity security that represents ownership in the company and entitles shareholders to voting rights and the right to receive dividends. In the case of Cricut, this stock class may confer specific types of voting power relative to other stock classes, influencing corporate decisions.

What is Cricut Design Space?

Cricut Design Space is Cricut’s proprietary design software that allows users to create and customize their projects. The software includes a library of images, fonts, and projects, enabling users to access a wealth of creative resources, making crafting accessible and enjoyable for all skill levels.

What is Cricut's pricing strategy?

Cricut’s pricing strategy focuses on providing a range of products at various price points, making their offerings accessible to a broad audience. They offer budget-friendly options without compromising quality, while also introducing premium products that deliver advanced features for serious crafters.

What is the role of Cricut's community?

Cricut's community is an essential part of the brand's ecosystem, where users can connect, share ideas, and inspire each other through crafting. The community fosters collaboration and creativity, with online platforms, social media groups, and forums where users can showcase their projects and exchange tips.

What is the significance of Cricut's IPO?

Cricut went public with its Initial Public Offering (IPO) in 2021, marking a significant milestone in its growth trajectory. This allowed the company to raise capital to further invest in product development and market expansion while providing an opportunity for investors to participate in Cricut’s success story.

What markets does Cricut serve?

Cricut primarily serves the consumer and hobbyist markets, targeting crafters, DIY enthusiasts, educators, and small business owners. Their products are designed to meet the diverse needs of these groups, allowing users to create personalized items for personal use, gifting, or selling.

What partnerships does Cricut have?

Cricut partners with various companies and creators in the crafting industry to expand its product offerings and reach new audiences. These collaborations often result in curated materials, designs, and exclusive partnerships that enhance the crafting experience for users.

What types of products does Cricut offer?

Cricut offers a wide range of products including cutting machines like the Cricut Maker and Cricut Explore series, design software such as Cricut Design Space, and various accessories like cutting mats, blades, and materials for crafting. These products are designed for users from beginner to expert levels.

When was Cricut, Inc. founded?

Cricut, Inc. was founded in 1969 and initially focused on paper crafting products. The company has evolved significantly over the years, incorporating advanced technology into its product offerings, particularly in the realm of digital crafting tools that enable creative expression.

Where can I purchase Cricut products?

Cricut products can be purchased through various channels including their official website, major retail stores, craft supply shops, and online retailers. This multi-channel distribution strategy allows customers to easily access Cricut products wherever they shop.

Where is Cricut, Inc. headquartered?

Cricut, Inc. is headquartered in South Jordan, Utah. This location serves as the central hub for the company’s operations, including product development, design, and corporate management, and reflects Cricut’s emphasis on innovation and creativity within the crafting industry.

What is the current price of Cricut, Inc. - Class A common stock?

The current price of Cricut, Inc. - Class A common stock is 5.560

When was Cricut, Inc. - Class A common stock last traded?

The last trade of Cricut, Inc. - Class A common stock was at 4:00 pm EDT on August 18th, 2025

What is the market capitalization of Cricut, Inc. - Class A common stock?

The market capitalization of Cricut, Inc. - Class A common stock is 1.24B

How many shares of Cricut, Inc. - Class A common stock are outstanding?

Cricut, Inc. - Class A common stock has 222.25M shares outstanding.