Harte Hanks, Inc. - Common Stock (HHS)

Competitors to Harte Hanks, Inc. - Common Stock (HHS)

Acxiom Corporation

Acxiom Corporation competes with Harte Hanks by providing data management solutions and consumer insights to help brands improve their marketing strategies. Both companies focus on leveraging big data for targeted marketing; however, Acxiom has established a strong reputation for its data accuracy and privacy compliance. This trust in data integrity gives Acxiom a significant competitive advantage, enabling it to attract larger clients who prioritize reliable data for their marketing strategies.

Cimpress plc 

Cimpress operates primarily in the mass customization of marketing materials and products, competing with Harte Hanks particularly in the direct marketing segment. While Harte Hanks focuses on customer engagement and data-driven marketing solutions, Cimpress emphasizes its ability to provide personalized print products at scale. This unique offering allows Cimpress to capture a distinct market segment, although it may not engage in direct competition in all service areas. Harte Hanks holds an edge in data analytics capabilities, making it stronger in analytical marketing services.

Omnicom Group Inc. 

Omnicom Group Inc. is a global marketing and corporate communications company that competes with Harte Hanks in the fields of data-driven marketing and customer engagement. Both companies leverage advanced data analytics to customize marketing strategies for clients. However, Omnicom has a larger scale and a more diverse portfolio of capabilities, which provides it with a broader reach and resources for innovation, giving it a substantial competitive advantage over Harte Hanks.

Wunderman Thompson

Wunderman Thompson operates in the advertising and marketing space, offering integrated solutions that blend data-driven insights with creative advertising. It competes with Harte Hanks through its strong emphasis on digital transformation and customer engagement strategies. While both companies focus on enhancing customer experiences through data, Wunderman Thompson's backing by WPP gives it more financial resources and a global reach, allowing it to effectively outpace Harte Hanks in market penetration.